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3 months ago by Ryan Phelan

3 (legal) ways to make money with transactional emails

With the fourth-quarter holiday season fast approaching, everybody’s trying to find a way to increase revenue over the previous year. We’re guessing your business is among them, so here’s a tactic that everybody else overlooks: Sell something in your confirmation email. Pretty obvious, right? I think so, but it surprises me every year to see…

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A shopper makes a transaction online

2 years ago by Adestra

Four examples of great sign-up forms and why they work

The first interaction your audience will have with your brand is most likely when visiting your website. Ensuring there is ample opportunity for them to receive future communications via email is key. Using a sign-up form to capture these email addresses is an easy first step, but if this process isn’t straightforward or clear, many…

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3 years ago by Jennifer Watkiss

10 stats that show you need to be mobile-friendly this holiday season

 Having a mobile-friendly email template and website is an often-quoted best practice but have you ever wondered what the proof is to support it?   We know that marketers are busy planning their campaigns for the holiday season, and they need evidence as to why they should adopt a particular strategy. We collected 10 reasons…

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4 years ago by Steve Denner

Me-commerce – How personalisation is transforming ecommerce marketing

Follow our personalised email marketing tips to create truly customised customer experiences that boost your eCommerce business. Now that we’re living in the digital age, the ‘four Ps of marketing’ (product, price, place, promotion) should have a fifth P added – personalisation. But consumers today get a lot more marketing messages than ever before – via…

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4 years ago by Steve Denner

5 tips for mobile friendly email design that sells

Gone are the days of a one-size-fits-all approach to your email marketing templates. mCommerce: That’s mobile and tablet commerce to you and me. mCommerce is not just on the rise, it’s transforming the spending habits of a generation. As an eCommerce manager it’s vital to understand this rapidly growing window of marketing opportunity. Tablet and…

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