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dynamic content

4 months ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

5 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

7 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

8 months ago by Melanie White

Is AI all it’s cracked up to be, or does email already have the answer?

Artificial intelligence (AI) is getting huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOS found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial…

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artificial-intelligence-robot

9 months ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

10 months ago by Ryan Phelan

Five Black Friday email ideas for you to think about now

If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another email.” When email is the afterthought instead of the engine, you’re set up to fail.…

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black-friday

11 months ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

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JT-SEXYBACK

11 months ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

12 months ago by Henry Smith

It’s time to get up close and personal in the hospitality industry

Obtaining email addresses and other data from potential customers in the hospitality and tourism sector can sometimes be a challenge. Hotel guests and users of other hospitality services are often wary of giving away personal data or they might lie with a third party. How many of us haven’t booked holidays through sites like Booking.com,…

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hospitality

1 year ago by Adestra

Making your emails stand out with dynamic content

With the amount of emails being sent everyday it can be hard to make an impact and stand out from the crowd. Around 144.8 billion emails are sent every day worldwide. If you then consider that there are 3.3 billion active email addresses an average person will receive around 44 emails every day! Email remains…

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