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dynamic content

4 weeks ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

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JT-SEXYBACK

1 month ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

2 months ago by Henry Smith

It’s time to get up close and personal in the hospitality industry

Obtaining email addresses and other data from potential customers in the hospitality and tourism sector can sometimes be a challenge. Hotel guests and users of other hospitality services are often wary of giving away personal data or they might lie with a third party. How many of us haven’t booked holidays through sites like Booking.com,…

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hospitality

6 months ago by Adestra

Making your emails stand out with dynamic content

With the amount of emails being sent everyday it can be hard to make an impact and stand out from the crowd. Around 144.8 billion emails are sent every day worldwide. If you then consider that there are 3.3 billion active email addresses an average person will receive around 44 emails every day! Email remains…

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8 months ago by Steve Denner

What will change in email marketing in 2016?

What’s in store for email marketing in 2016? Big changes are afoot, thanks to new data rules, new technology and new design approaches. We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s…

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a-look-at-2016

10 months ago by Steve Denner

The top 5 digital marketing trends to prioritize for 2016

Smart technology, wearable tech, Big Data and the ‘Internet of Things’ all vie for center stage when it comes to identifying the biggest influences shaping the next year and even the next decade. However slick new products and jargon mean nothing if you’re not perfecting the essential techniques and tools that lie behind them. Here are the five…

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costs-benefits-image

11 months ago by Adestra

The power of an RSS feed – how to keep your content fresh

With 24 hour news channels and social media feeding a constant flow of information and content into our lives, consumers expect timely content to be delivered straight to them all the time. And email can be one of the most efficient ways to achieve this. But how can time-poor email marketers compete with other channels…

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email-automation

12 months ago by Anca Staples

7 ideas for creating location-based content in your email marketing

Research shows that relevant emails drive 18x more revenue than broadcast emails. The best and easiest way to step up your email marketing game is to use dynamic content to automatically customize emails based on real-time data. While there are many ways in which dynamic content can help you make emails more relevant, we’ve decided…

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1 year ago by Adestra

How B2B marketers can use dynamic content in their email marketing

As dynamic, real-time or contextual marketing gains more spotlight, marketers across industries wonder how they could use it for their benefit. However, a lot of the advice out there focuses on B2C industries like retail and publishing. We decided to address this imbalance by compiling a list of ways in which B2B marketers could benefit…

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