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1 month ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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2 months ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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