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deliverability

1 week ago by Melanie White

Adestra’s Email Summit, LA: What a Day!

Last week, Adestra held its first North American Email Summit and what a day it was. Over 50 clients, partners and friends, gathered together in Santa Monica, LA’s Huntley Hotel, for a day of discussions, learnings and networking. The Email Summit was designed to facilitate discussion amongst clients and partners. Email marketers are hungry and…

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2 weeks ago by John Stephenson

Why was your email blocked or filtered to spam? Secrets revealed

As anti-spam has been developed by a large number of different organizations over the course of two decades, it should come as no surprise that there are a wide variety of different methodologies that have been created to solve this problem. While many of these solutions may now be antiquated by today’s standards, that doesn’t…

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Mark-as-spam

2 months ago by John Stephenson

Buying email lists: Clever or not? You decide

For most email marketers, list growth is always top of mind, particularly given the amazing ROI that we see from this channel. As the medium scales extremely well, the temptation to expand your list through list purchase is often impossible to ignore.  That said, email best practices have long directed marketers away from this tactic.…

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spam

8 months ago by Melanie White

As communications evolve, email stands out

Email is so not dying. In a world where we have multiple identities, many communication channels and a plethora of passwords, the email address is becoming one constant in this shifting sea. Marketers are beginning to reap the benefits of First-Person Marketing, which sees the email address as a way to identify the consumer beyond…

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email acquisition

9 months ago by John Stephenson

Inbox delivery is a popularity contest

When looking at email metrics, marketers are typically focused on those around performance: open rate, click rate, and total delivered. While these are very important stats to review, they don’t tell the whole story of your email program. What is wrong with current metrics? Email Service Providers (ESPs) like Adestra use activity such as opens, clicks,…

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mailbox- deliverabillity

10 months ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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duck -clean

11 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

1 year ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

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mailbox- deliverabillity

1 year ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

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mailbox- deliverabillity
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