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data

6 days ago by Melanie White

Email Summit LA: 70% of marketers ignoring totality of email [Video]

It’s a bold statement, but one that Ryan Phelan, VP of Marketing Insights at Adestra claimed last week during a presentation on strategy at our Email Summit LA. According to Phelan, email marketing holds huge opportunity, but about 70 percent of marketers are ignoring the totality of what they could do with the channel. In order…

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1 week ago by Melanie White

Adestra’s Email Summit, LA: What a Day!

Last week, Adestra held its first North American Email Summit and what a day it was. Over 50 clients, partners and friends, gathered together in Santa Monica, LA’s Huntley Hotel, for a day of discussions, learnings and networking. The Email Summit was designed to facilitate discussion amongst clients and partners. Email marketers are hungry and…

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1 month ago by Ryan Phelan

Lessons to learn from a bad email

Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have bought a high-end Tesla for what…

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email acquisition

1 month ago by Alexandra Mocanu

Data segmentation: Filter, personalize, automate and raise that ROI!

In previous posts, we have mentioned that segmentation is key to improve ROI. However, if you still think that is a time-consuming task and/or difficult to implement, the following examples will hopefully provide some inspiration and give you some ideas that you can implement in your own marketing: Personalize your emails through product recommendations. Our…

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2 months ago by Alexandra Mocanu

Data segmentation: Divide and conquer

For some marketers, data segmentation can be a very overwhelming concept, but in fact, basic segmentation can be easily achieved.  It as simple as asking the following questions: Has the receiver opened the email? Have they clicked on the call to action? If you filter your data based on these 2 questions you should be…

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2 months ago by Ryan Phelan

Progressive profiling: Why it’s a win-win for everyone

First-person marketing sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s needs, interests and goals. Central to First-Person Marketing is this credo: “Know thy customer.” If you don’t know much about your customers, progressive profiling is an excellent way to gather it directly from the source —…

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3 months ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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email acquisition

4 months ago by Ryan Phelan

Third-party data is the new bacon

Anyone who knows me knows I love to cook and be in the kitchen. Today, for example, I’ve got a sheet full of Wagyu beef bacon cooking in the oven, and let me tell you – there’s not a better smell than Local Yocal bacon in the air. Don’t you wish you had a home…

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Bacon representing Third-Party Data

6 months ago by Adestra

BlueVenn selects Adestra as its email marketing technology partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Bristol, UK & Boston, MA – June 29, 2017 – Leading MarTech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the…

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8 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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