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data

3 days ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

1 week ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

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segments-segmentation

3 weeks ago by Melanie White

Is AI all it’s cracked up to be, or does email already have the answer?

Artificial intelligence (AI) is getting huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOS found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial…

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artificial-intelligence-robot

2 months ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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salesforce-benioff

2 months ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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holiday lights

2 months ago by Melanie White

Adestra strengthens growing APAC business with expansion into Australia

Last month, Adestra celebrated the opening of its most recent office in Sydney with a panel discussion on “The Future of Email Marketing.” The event was designed to introduce Adestra to the audience of brand marketers and executives from advertising agencies and publishers. Adestra execs presented results from its 2016 Australia Consumer Digital Adoption and Usage…

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Sydney

2 months ago by Ryan Phelan

How to use ‘macro moments’ for emails

Just a few weeks ago, it was “back to school” time here in America which means every inbox, including mine, was being flooded with emails for everything kid-related, from clothing to footwear to school supplies and more. Yours, too? Some people will appreciate those offers, but my only kids are my two six-pound dogs, and…

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back-to-school

3 months ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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cms
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