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2 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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4 months ago by Ryan Phelan

The burning question: When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don’t. (I’ll pause a moment here while you imagine your CMO’s head exploding if you ever said that in a team meeting.) Kidding aside, we marketers have always focused our acquisition efforts on adding massive…

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5 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

6 months ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

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iheart-love

7 months ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

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segments-segmentation

8 months ago by Melanie White

Is AI all it’s cracked up to be, or does email already have the answer?

Artificial intelligence (AI) is getting huge buzz right now, with promises to do things like answering our emails for us and handling customer service. In fact, a Weber Shandwick survey of CMOS found that they expect AI to transform marketing and communications even more than social media has. And, as consumers, we fully expect artificial…

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artificial-intelligence-robot

8 months ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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