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data regulations

7 months ago by Antony Humphreys

Only 16% of marketers have adjusted to GDPR compliance to date

Our recent study with Econsultancy, the 2017 Email Industry Census, has highlighted data as the main challenge preventing the use of more personalisation. That’s not really surprising as an earlier study with the IDM showed that the majority of marketers only collect names, addresses, and phone numbers. But while collecting more and better data has been…

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2 years ago by Peter Rylands

Term of the Week: CASL (Canada Anti-Spam Law)

CASL is the Canada Anti-Spam Law, it took effect in 2014 but you still have until July 1st 2017 to comply. It applies to any CEM (Commercial Electronic Message), sent to or from computers in Canada. This is a move to ‘protect Canadians while ensuring that businesses can continue to compete in the global market…

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Email Marketing in Canada