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data quality

1 year ago by Peter Rylands

Term of the Week: List Churn

Otherwise known as ‘attrition’ and ‘churn rate’, list churn is a percentage of subscribers that leave a list over a given period. There are two types of list churn: Transparent: these are people you are no longer able to email due to unsubscribes, hard bounces or spam complaints Opaque: this refers to people who aren’t…

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1 year ago by Sophie Jenkins

Five ways to make better use of your data

Data: are you doing it right? It would be nice if it was all about quantity and your only goal was signing up as many subscribers as possible. In reality, the way you maintain and use subscriber data makes all the difference. Read on to find out why. Lots of marketers aren’t getting the most…

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1 year ago by Ryan Phelan

Why preference centers don’t work – and how they could

Whenever people ask me if they should create preference centers I don’t say, “Yes, do it,” or “No, don’t bother.” Instead, I ask them, “How hard do you want to work?” The usual response is “Huh? How hard could it be? It’s just one page!” A preference center is only as important to your customers…

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forever 21 preference centre

1 year ago by Steve Denner

What will change in email marketing in 2016?

What’s in store for email marketing in 2016? Big changes are afoot, thanks to new data rules, new technology and new design approaches. We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s…

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2 years ago by Jennifer Watkiss

Grow your email list with top tips for creating converting signup forms

You’ve heard it time and time again. Email is the number one channel for ROI. But how do you convince consumers to subscribe to your emails? Part of the answer lies in your data collection process. A well designed form can successfully encourage visitors to your website to sign up to your emails. Advantages of gathering…

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3 years ago by Adestra

Non-Conformance Reports – do not fear, we’re here to help

Simply defined, Non-Conformances are direct complaints that we’ve received from a recipient of an email sent from MessageFocus. Don’t worry though, they’re not as worrying as they first appear. Our Abuse and Account Management teams are on hand to help you deal with them. Why are they important? To maintain our sending reputation and high…

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