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data quality

2 months ago by Ryan Phelan

Mobile Drives Daylong Email Activity and Attitudes

Your subscribers are in their inboxes practically from the minute they wake up in the morning until their heads hit the pillow late at night, according to findings in our 2017 Consumer Digital Usage and Behavior Study. But, more often than not, consumers are scrolling through their inboxes because they’re looking for something to do…

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mobile first

2 months ago by Matt McGowan

Ad Blockers? No Problem. How to Survive The Rise of The Ad Blockers

We’ve lost count of the number of times that change has forced marketers’ best-laid plans into disarray. Now, rumors are heating up that Google will block some “high impact’ ad formats from the Chrome browser. Those very ads that drove high-ROI for your business… or so you thought. It’s no secret that everyone hates intrusive…

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2 months ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition

1 year ago by Peter Rylands

Term of the Week: List Churn

Otherwise known as ‘attrition’ and ‘churn rate’, list churn is a percentage of subscribers that leave a list over a given period. There are two types of list churn: Transparent: these are people you are no longer able to email due to unsubscribes, hard bounces or spam complaints Opaque: this refers to people who aren’t…

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1 year ago by Sophie Jenkins

Five ways to make better use of your data

Data: are you doing it right? It would be nice if it was all about quantity and your only goal was signing up as many subscribers as possible. In reality, the way you maintain and use subscriber data makes all the difference. Read on to find out why. Lots of marketers aren’t getting the most…

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Data-analysis

1 year ago by Ryan Phelan

Why preference centers don’t work – and how they could

Whenever people ask me if they should create preference centers I don’t say, “Yes, do it,” or “No, don’t bother.” Instead, I ask them, “How hard do you want to work?” The usual response is “Huh? How hard could it be? It’s just one page!” A preference center is only as important to your customers…

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forever 21 preference centre

1 year ago by Steve Denner

What will change in email marketing in 2016?

What’s in store for email marketing in 2016? Big changes are afoot, thanks to new data rules, new technology and new design approaches. We’ve given our crystal ball a polish and taken a look at exactly what you can expect from the coming months. Read on to discover the new rules of email – here’s…

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a-look-at-2016
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