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data management

4 months ago by Anca Staples

Chart of the Week: Print, Publishing & Media companies love email marketing

It’s no secret by now that confidence in email marketing is growing among practitioners in all sectors. The email address has been referred to as ‘the most valuable piece of data’ marketers can hold, or ‘the passport to the digital world’, and it’s going from strength to strength. As we examined email performance across six…

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email-marketing-publishing-webinar

4 months ago by Adestra

BlueVenn selects Adestra as its email marketing technology partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Bristol, UK & Boston, MA – June 29, 2017 – Leading MarTech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the…

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5 months ago by Jefferson Davis

Marketing agencies see a bright future in email

The 2017 Email Industry Census has highlighted yet again that agencies use a more varied range of email marketing practices than their brand-marketer counterparts, which results in increased channel performance levels. Earlier this year Adestra published a paper which looked at the strategies that supply-side marketers use. It also included interviews with six email experts from…

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5 months ago by Antony Humphreys

Only 16% of marketers have adjusted to GDPR compliance to date

Our recent study with Econsultancy, the 2017 Email Industry Census, has highlighted data as the main challenge preventing the use of more personalisation. That’s not really surprising as an earlier study with the IDM showed that the majority of marketers only collect names, addresses, and phone numbers. But while collecting more and better data has been…

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Data-analysis

6 months ago by Ryan Phelan

Mobile Drives Daylong Email Activity and Attitudes

Your subscribers are in their inboxes practically from the minute they wake up in the morning until their heads hit the pillow late at night, according to findings in our 2017 Consumer Digital Usage and Behavior Study. But, more often than not, consumers are scrolling through their inboxes because they’re looking for something to do…

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mobile first

6 months ago by Matt McGowan

Ad Blockers? No Problem. How to Survive The Rise of The Ad Blockers

We’ve lost count of the number of times that change has forced marketers’ best-laid plans into disarray. Now, rumors are heating up that Google will block some “high impact’ ad formats from the Chrome browser. Those very ads that drove high-ROI for your business… or so you thought. It’s no secret that everyone hates intrusive…

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6 months ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition
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