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data cleansing

9 months ago by Sophie Jenkins

Five ways to make better use of your data

Data: are you doing it right? It would be nice if it was all about quantity and your only goal was signing up as many subscribers as possible. In reality, the way you maintain and use subscriber data makes all the difference. Read on to find out why. Lots of marketers aren’t getting the most…

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Data-analysis

2 years ago by Jennifer Watkiss

4 simple steps to include in your data cleaning process

With legislation surrounding data protection becoming stricter (see CAN-SPAM, CASL and the impending new EU regulations), companies need to have clear data processes in place in order to stay on the right side of the law. But while many focus on making sure data collection goes smoothly, data cleaning is just as important. Why spend…

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3 years ago by Adestra

Don’t look like a spammer!

6 steps to email marketing best practice We all get spam, and by now we all know how to recognise it. You probably don’t give what goes straight into your junk mail a second thought, but what about when your own email campaigns start heading in the same direction? Here are 6 email marketing best…

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