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data capture

4 months ago by Matt McGowan

How email could help brands to make Pokémon GO

Pokémon GO is crazy fun, dangerously addictive and just plain dangerous when it leads distracted people into trouble. Syracuse.com is charting every incidence of injury and mayhem while they’re Mewtwo hunting here. Still, that hasn’t deterred anyone so far – least of all marketers, who are dreaming up creative ways to buy into the hype. In…

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pokemon go

5 months ago by Jefferson Davis

Email sign-up forms: my advice for placement and optimization

We know from the 2016 Email Census that 73% of marketers rate email marketing return on investment (ROI) as ‘excellent’ or ‘good’, high above what is reported for social media. However, browsing a few websites at random, I found that a lot of marketers seem to put their social following links above the fold or…

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2 years ago by Jennifer Watkiss

Grow your email list with top tips for creating converting signup forms

You’ve heard it time and time again. Email is the number one channel for ROI. But how do you convince consumers to subscribe to your emails? Part of the answer lies in your data collection process. A well designed form can successfully encourage visitors to your website to sign up to your emails. Advantages of gathering…

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2 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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3 years ago by Adestra

What you need to know about the new Canadian Anti-Spam Legislation (CASL)

In July 2014 Canada’s new anti-spam legislation comes into effect This is something that is hugely important for anyone in the digital marketing world to be aware of, but in particular email marketers. This focuses particularly on the consent from recipients, and will be far more aggressive than other laws on what counts as valid…

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3 years ago by Adestra

How to use Facebook Connect: 5 marketing musts

Our tips to making the most of Facebook Connect as a marketing and data capture tool. Just as brands and organisations swiftly came to realise the explosive potential of Facebook, so too did Facebook come to realise the opportunities that lay in making the business of simple, joined-up marketing that bit easier for them. Enter…

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