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customer service

3 months ago by Henry Smith

Further global recognition for our dedication to customer service

What does dedication to customer service look like? The Institute of Customer Service (ICS)’s Customer Satisfaction Awards ceremony last Tuesday in London is a very good representation. Imagine a room full of over 750 people who have been committed to driving exceptional levels of customer satisfaction for their organisations cheering on the presentation of 13…

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Institute of Customer Service Awards 2017-Winners

9 months ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

11 months ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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1 year ago by Ryan Phelan

A look at email marketing customer service

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to do more with less in terms of both time and money resources, but also looking to monetize customer interactions. Not taking a wider perspective…

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Customer-service