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Customer journey

5 months ago by Anca Staples

7 questions to ask yourself about mobile optimisation and design

Mobile optimisation has now become a key practice for most marketers, with the 2016 Email Census revealing that 64% of companies are focusing on it. While its importance is certainly not going to diminish (last month registered an all-time high of 59% mobile opens), we shouldn’t lose sight of the bigger picture. Take a moment…

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Mobile Consumers SMS Marketing

12 months ago by Adestra

How Race for Life kept me focused with an automated lifecycle series

I recently signed up for my first half-marathon, without really realising how much preparation and endurance would be needed. After telling all my friends and family I’d signed up, consequently making it harder to back out, I had to start training and fundraising. Luckily, I wasn’t alone. I received a number of personalised and timely…

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1 year ago by Adestra

The role of email automation in the B2B customer acquisition process

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as organizations see it as their top focus for this year. With more relevant communications, increased customer engagement and better timing, it’s no wonder marketers want to channel their…

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Strategy