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customer engagement

8 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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3 years ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

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3 years ago by Anca Staples

5 real-time email marketing success stories

Learn how B2C brands used real-time email marketing to boost revenue. Consumer brands have fierce competition when it comes to their customers’ attention. But they’re learning that if they offer more than just products, if they’re a source of information and they understand their customers’ interests, then they might still get in the loop… and…

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4 years ago by Paul Dyke

Using animated GIFs in emails

With email volumes increasing, it’s becoming more and more difficult to stand out in your customers’ inboxes. Animated GIFs may be the solution. Have your emails lacked engagement from your customers lately? Entertaining and making them take action can be difficult. You need to grab their attention right away. Animated GIFs can help because they…

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