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2 weeks ago by Melanie White

Adestra strengthens growing APAC business with expansion into Australia

Last month, Adestra celebrated the opening of its most recent office in Sydney with a panel discussion on “The Future of Email Marketing.” The event was designed to introduce Adestra to the audience of brand marketers and executives from advertising agencies and publishers. Adestra execs presented results from its 2016 Australia Consumer Digital Adoption and Usage…

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1 month ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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2 months ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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4 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

4 months ago by Matt McGowan

After Cannes: Agencies, tech and creative taking stock

We’ve just wrapped up another Cannes Lions and what a great event it was! As I reflect upon my week, I think there’s no better time to talk about the changes and trends that I see in our industry. Here’s what’s top of my mind as we move into summer. Creative versus technology Although Cannes Lions is…

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cannes lions

4 months ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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Work smart, not hard