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8 months ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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identity

9 months ago by Matt McGowan

State of email: How are we doing and where are we going?

Email is living the high life. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s forthcoming Consumer Usage and Behavior Study (to be released soon) found that 84 percent of smartphone owners use their phones to send and receive…

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email

1 year ago by Matt McGowan

After Cannes: Agencies, tech and creative taking stock

We’ve just wrapped up another Cannes Lions and what a great event it was! As I reflect upon my week, I think there’s no better time to talk about the changes and trends that I see in our industry. Here’s what’s top of my mind as we move into summer. Creative versus technology Although Cannes Lions is…

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