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conversions

3 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

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mobile reporting

7 months ago by Peter Rylands

Term of the Week: Email Key Performance Indicators (KPIs)

KPIs stands for ‘key performance indicators’, they’re used to evaluate factors considered crucial to the success of an organisation or project. What email KPIs should I consider? Conversion: whether this is sales or sign-ups, conversions create interest and revenue. Having it as a KPI allows you to evaluate the success of your strategy and judge…

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1 year ago by Adestra

How to identify and capitalize on your email conversions

Every email marketer wants their campaigns to perform well, whether that means getting a high open rate of your newsletter or more click-throughs to your website. This is all well and good, but what is the end goal? How do you measure if your campaigns are indeed a success? One useful metric of success is…

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Conversion-capture-01-300x300

2 years ago by Katie Evans

Don’t let revenue slip through your fingers

Whether it’s abandoning a pair of shoes, a ticket to a concert or an online weekly shop, we have all abandoned an online purchase at some stage. This is a growing trend with over 84% of consumers abandoning their baskets or carts before checkout, resulting in companies losing a huge number of potential sales. If…

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Conversion Capture

2 years ago by Paul Dyke

Improving customer experience with Gmail’s Actions in the Inbox

A smooth user experience can make your customers appreciate your brand more. If you have a high proportion of Gmail users in your database, there’s some new technology that could make things easier: Actions in the Inbox. What if there was a way to increase conversion rates to your emails in a way that makes…

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2 years ago by Anca Staples

Term of the week: email conversion

Welcome to ‘Term of the Week’, explaining what you need to know in 100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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