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content marketing

1 week ago by Dani Woolley

Pitfalls of marketing to new mums (by a new mum)

Editor’s note: Dani is one our Customer Success Managers and she is preparing to return from her maternity leave. Even while she was away, she kept a keen eye on which brands are using email marketing to its true potential, prompting her to write this article. Close to the point of becoming a new mum,…

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new mum email marketing

2 months ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

4 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

5 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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8 months ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

9 months ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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Content

11 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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1 year ago by Anca Staples

Easter eggstravangza: retail examples to inspire your festive email marketing

Easter, for me, is the beginning of spring and yet another event when you can overindulge in chocolate (like Valentine’s Day, birthdays, Christmas day…every day?). It’s also time for marketers to inject some cheerfulness into their email campaigns to successfully compete for their subscribers’ attention. Feeling at a loss for inspiration? We have an Easter email…

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