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content marketing

1 week ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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Content

2 months ago by Jefferson Davis

Why you should start asking your email subscribers questions

How many of you have actually asked your customers questions through email? Email can be a great channel for two-way communication, it’s private and not limited by character numbers. Yet a lot of marketers don’t use it in this way. “When customers share their story, they’re not just sharing pain points. They’re actually teaching you…

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7 months ago by Anca Staples

Easter eggstravangza: retail examples to inspire your festive email marketing

Easter, for me, is the beginning of spring and yet another event when you can overindulge in chocolate (like Valentine’s Day, birthdays, Christmas day…every day?). It’s also time for marketers to inject some cheerfulness into their email campaigns to successfully compete for their subscribers’ attention. Feeling at a loss for inspiration? We have an Easter email…

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11 months ago by Adestra

The power of an RSS feed – how to keep your content fresh

With 24 hour news channels and social media feeding a constant flow of information and content into our lives, consumers expect timely content to be delivered straight to them all the time. And email can be one of the most efficient ways to achieve this. But how can time-poor email marketers compete with other channels…

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email-automation

1 year ago by Anca Staples

7 ideas for creating location-based content in your email marketing

Research shows that relevant emails drive 18x more revenue than broadcast emails. The best and easiest way to step up your email marketing game is to use dynamic content to automatically customize emails based on real-time data. While there are many ways in which dynamic content can help you make emails more relevant, we’ve decided…

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1 year ago by Adestra

How B2B marketers can use dynamic content in their email marketing

As dynamic, real-time or contextual marketing gains more spotlight, marketers across industries wonder how they could use it for their benefit. However, a lot of the advice out there focuses on B2C industries like retail and publishing. We decided to address this imbalance by compiling a list of ways in which B2B marketers could benefit…

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1 year ago by Adestra

What makes a great newsletter?

Recent articles estimate the average consumer sends and receives 88 emails a day. Now that’s a lot of emails to sift through. So how do you make your newsletter stand out from the crowd? What will make your recipients stop in their tracks when they see your latest newsletter sitting in their inbox? Take on…

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