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CMO

1 year ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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Strategy

2 years ago by Adestra

Is marketing technology your friend or foe?

The digital revolution has given marketers great powers but sometimes it’s worth considering if we’re letting marketing technology over-power us. With decreasing costs, things like marketing automation are no longer exclusive tools reserved for big companies. We are attracted by the promise of automation’s positive impact on the bottom line, but the time has come…

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3 years ago by Jennifer Watkiss

CMOs: What marketing metrics must you demand from your team?

How to calculate genuinely meaningful marketing metrics for campaign improvement. In the past, marketing was provided with a budget and left to generate new leads for the sales team to act on. So long as the leads kept coming, the board seemed relatively happy to leave the CMO to spend the money as creatively as…

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3 years ago by Jennifer Watkiss

Marketing management: the CMO’s guide to working with the IT, Customer Services and Sales teams

Bring every department vital to your marketing management together to stay ahead of the competition. Cooperation and collaboration – any CMO knows that to make their marketing services shine in the modern marketplace, they need to have all sides of their company working together as one. But the traditional divides between marketing and their potential allies…

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