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4 years ago by Jennifer Watkiss

CMO’s guide: How to work with your CIO to get the software you want

Think like a CIO to ensure their buy-in when purchasing a new marketing automation platform. When looking for a new marketing automation system, the CMO needs to make sure that they have the CIO on board. Without support from the technical chief, it is unlikely that you will get the marketing solution you need to support your…

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