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1 week ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

10 months ago by Anca Staples

Email marketing Christmas Carols

To end the year with a laugh, we thought there’s nothing better to illustrate best practice than some email marketing Christmas Carols. So next time you send an email think about your subscribers: They see when you’ve been testing, You’ve changed your CTA They know when you’ve been triggering, So for God sake’s automate! And with the…

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11 months ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

11 months ago by Sophie Jenkins

Five golden rules for festive B2B email marketing

What will make your B2B emails sparkle during the holiday season? There’s plenty of advice out there for other industries, but the conversation about B2B has been quieter. Of course, B2B customers have their own distinctive needs, so it follows that they need a different approach at Christmas, too. What makes for successful B2B email…

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11 months ago by Anca Staples

Holiday email planning: first stop on the list – Black Friday

Christmas officially begins in the UK when the John Lewis sets the tears rolling yet again with another emotional ad campaign. But what does this mean for retailers everywhere? Last month we saw some holiday emails starting to surface in the inbox, and by now we’re in full swing of email volumes rising. With Black…

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12 months ago by Anca Staples

Holiday email planning: should you talk about Christmas this early?

As part of our holiday email planning blog post series, we started by looking at ways of setting the tone for holiday shopping in September without going over the top. This month, we continue our top tips by sharing examples of what emails we’ve seen in October and pointing out the type of strategies you should…

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1 year ago by Anca Staples

Holiday email planning: Time to set the tone for shopping

Summer is over, and for marketers Christmas has already started as they’ve begun planning their seasonal campaigns with 82% of them expecting sales to increase compared to last year. But many of you might be wondering when it’s okay to mention the ‘C’ word in your email campaigns. You don’t want to be the first…

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