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Christmas

7 days ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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11 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

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happy-customer-shopping

1 year ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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1 year ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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black-friday

1 year ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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black-friday

2 years ago by Anca Staples

Email marketing Christmas Carols

To end the year with a laugh, we thought there’s nothing better to illustrate best practice than some email marketing Christmas Carols. So next time you send an email think about your subscribers: They see when you’ve been testing, You’ve changed your CTA They know when you’ve been triggering, So for God sake’s automate! And with the…

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