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5 days ago by Claire Barnes

The 12 emails of Christmas: Milkshakes, apps, and a whole lot of lycra

I’ll be honest, I’m a bit of a millennial cliché. I mean, the facts are all there: I work in marketing, sport a terribly meaningful tattoo, and have occasionally caught myself ordering a limited-edition sour beer at my local microbrewery. To complete the picture (and work off all that smashed avo on toast) I’m also…

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1 week ago by Richard Whaley

5 tips to improve your content email strategy this Christmas

In previous posts, we gave you tips to improve your email strategy. However, an email campaign needs content, and what’s more, a content strategy. You may already have your content strategy set up, but there’re tweaks you could do to your current strategy. And if you don’t have one, here are 5 content tips to…

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2 weeks ago by Richard Whaley

5 tips to improve your email strategy this Christmas

With Christmas fast approaching, we take a look at how implementing small changes in your email campaigns now can have a big impact on your bottom line during the busiest season of the year. 1. Set up a VIP program. Christmas is the time of the year when we make our friends and family feel…

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3 weeks ago by Carmen Crespo Lopez

The 12 emails of Christmas: Books, avocado, and Christmas lights

Black Friday, Cyber Monday, even Thanksgiving…your inbox must be pretty full of marketing emails right now. I’ve been hearing Christmas songs for almost 2 weeks now, and we’re not even in December! I mean, I like Christmas as much as the next person does, but I do think it’s too early to sing Christmas songs.…

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4 weeks ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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12 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

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1 year ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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