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census

11 months ago by Jenna Binding

The secrets behind the Publishing industry’s email marketing success

Inspired by a recent case study from Penguin which showed the value of truly personalised, one-to-one email communications, we decided to have a look at what makes this industry so successful in terms of email marketing performance. The recently published 2015 Email Industry Census – Key Sector Report gave some insight into that, highlighting Publishing…

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1 year ago by Steve Denner

7 automation articles you should read to inspire your marketing strategy

Marketing automation has been on everyone’s radar for a while, but as adoption increases marketers are still fearful of taking the plunge into more complex programs. To help you, we’ve curated a list of interesting articles to help inspire your marketing strategy. Email marketing automation: are you aware of the benefits? We’re all aware that…

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Strategy

1 year ago by Adestra

Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes fail – time to get focused

Although marketing automation has been around for some time, its adoption is best described as slow and steady – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra. While showing improvement since last year, 39% of companies still rate their email marketing automation campaigns as ‘not successful’ and just 7% view them as…

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2 years ago by Adestra

Email Marketing delivers top ROI, but team structure plays a part

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO – 25% of marketers say both rank as ‘excellent’ – according to the latest Email Marketing Industry Census 2015 from Econsultancy/Adestra. In its ninth year, the research of over 1,000 in-house and agency marketers found that not only does…

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2 years ago by Adestra

The state of email marketing in four key industries – what have we learned?

We recently published the 2014 Email Marketing Industry Census – Key Sector Report which looks at results in four sectors: Retail Publishing & Media Technology & Telecoms Charities/Government & Non-Profit We decided to share what we learned about each sector and the areas they could improve in. One important area of consideration is balancing the…

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3 years ago by Adestra

Webinar synopsis: Email marketers ‘end of year exam results’ – findings of the 2013 Email Census

This week Adestra hosted their May webinar dedicated to the key results from this year’s Adestra/Econsultancy Email Census. Reena Mistry, Marketing Director at Adestra was joined by Econsultancy’s Linus Gregoriadis and Steve Denner, one of Adestra’s founders. The webinar focused on the emerging themes from this year’s census and the issues facing more than 1,300 marketers today.…

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3 years ago by Adestra

7 in 10 companies ignore mobile email readership

Most brands send little or no mobile-optimised email marketing Optimising emails for the mobile channel is still not being given the priority it should, finds new research. The Adestra/Econsultancy Email Marketing Industry Census 2013* surveyed over 1300 marketers and shows more emails are being read on mobiles – unsurprising given the growth in popularity of…

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4 years ago by Adestra

Econsultancy & Adestra Email Marketing Industry Census 2013 is now live

Econsultancy and Adestra announce the launch of the 2013 Adestra/Econsultancy Email Marketing Industry Census. This is Econsultancy’s largest and longest-standing survey, aimed at the UK’s digital marketing community working in agencies and companies across all business sectors. The survey is now live and should only take around 15 minutes to complete. Having first started in…

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