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2 years ago by Peter Rylands

Term of the Week: CASL (Canada Anti-Spam Law)

CASL is the Canada Anti-Spam Law, it took effect in 2014 but you still have until July 1st 2017 to comply. It applies to any CEM (Commercial Electronic Message), sent to or from computers in Canada. This is a move to ‘protect Canadians while ensuring that businesses can continue to compete in the global market…

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Email Marketing in Canada

4 years ago by Adestra

What you need to know about the new Canadian Anti-Spam Legislation (CASL)

In July 2014 Canada’s new anti-spam legislation comes into effect This is something that is hugely important for anyone in the digital marketing world to be aware of, but in particular email marketers. This focuses particularly on the consent from recipients, and will be far more aggressive than other laws on what counts as valid…

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