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case studies

4 years ago by Adestra

Adestra launches Conversion Capture, their answer to higher online sales

80% of email marketers aren’t utilising the benefits of abandoned basket email programmes, finds the Econsultancy and Adestra Email Marketing Industry Census 2013. Why when retargeting emails scored highest for the amount of ROI they provided organisations?  Introducing Conversion Capture Adestra’s Abandoned Basket technology Adestra’s Conversion Capture addresses this issue for email marketers without them…

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4 years ago by Adestra

3 reasons why your email isn’t being opened

So, my New Year’s resolutions have been a resounding failure. If anything I am eating more cheese than ever and I am not reading a book a week!  If like me you’re feeling a little underwhelmed by your ability to improve your lifestyle then let’s focus on something that we can all change with relatively…

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4 years ago by Adestra

Regaining relevance…

I keep bleating on about making your emails relevant; I can’t help myself! I signed up to your newsletter to be kept up to date with the latest fashion news and here you are sending me emails about cheese. Now don’t get me wrong, I love cheese, but it’s not what I signed up for.…

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5 years ago by Adestra

Email content automation – why isn’t everyone doing it?

One of our Account Directors, Parry Malm, recently presented at Publishing Expo in the Digital and Multi-Publishing theatre. The theatres were really packed this year, with long queues to see the presentations. Parry said, “Time is money and content is king, right?  So, if you could save time and deliver timely, personalised content”¦ that would be…

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