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2 years ago by Peter Rylands

Term of the Week: Hard Bounce

Bounces are the total number of recipients who didn’t receive the attempted send. We have talked about Soft Bounces before in Term of the Week but they aren’t the only kind. Today we’ll explain hard bounces. What is a Hard Bounce? A hard bounce is an email that wasn’t delivered because the recipient’s email address…

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3 years ago by Anca Staples

Term of the week: soft bounce

This is ‘Term of the Week’, explaining what you need to know in around 150 words. A bounce happens when your recipient’s mail server rejects your email and sends it back. But did you know you can have a hard or a soft bounce? Simply put, a soft bounce means that this situation is temporary (you…

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Soft Bounce Report

4 years ago by Adestra

How well do you know the “Previously Bounced” system?

Data can be one of the most overlooked aspects of email marketing. Keeping your data clean and up-to-date is hugely important in ensuring that you are getting maximum interaction with your emails. One of the ways MessageFocus helps keep your data clean is by automatically suppressing email addresses that continuously bounce. These email addresses are then marked as ‘previously…

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