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black friday

1 week ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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4 weeks ago by Ryan Phelan

Five Black Friday email ideas for you to think about now

If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another email.” When email is the afterthought instead of the engine, you’re set up to fail.…

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