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big data

2 months ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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SMS- text messaging

3 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

4 months ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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4 months ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

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Big data

2 years ago by Jennifer Watkiss

CMO’s quick reference: “Big Data”, “Mixed Data”, “Intelligent Data” – what does it all mean?

Data is crucial to Modern Marketing, but what do all those buzzwords mean? This guide explains all. Data is the key to all successful Modern Marketing techniques, helping to identify new opportunities using all of the available information to hand. But like any new development, marketers have had to introduce new terminology to explain the…

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3 years ago by Steve Denner

Me-commerce – How personalisation is transforming ecommerce marketing

Follow our personalised email marketing tips to create truly customised customer experiences that boost your eCommerce business. Now that we’re living in the digital age, the ‘four Ps of marketing’ (product, price, place, promotion) should have a fifth P added – personalisation. But consumers today get a lot more marketing messages than ever before – via…

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3 years ago by Adestra

The four metrics every newsletter creator should measure

Can you calculate the ROI on newsletters as part of your email marketing strategy? Yes, with these four metrics, you really can. The email newsletter is often regarded as the poor sibling to a ‘proper’ sales email – the kind you send to prospects to see if they’re interested in a dialogue – because the motivation…

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3 years ago by Adestra

Big Data: A ‘cure’ or ‘curse’ for creativity?

Big Data may be an organizations’ priority for building smarter campaigns but complex databases and data projects can take years to come to fruition. In an increasingly competitive and cluttered online environment, marketers are challenged with being more creative than ever before, as well as being data gurus and understanding “big data”. But this begs…

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3 years ago by Adestra

Three reasons why Big Data is awesome

In my last post, Three reasons why Big Data is a big load of baloney, I threw a stone down the streets of London and New York and wound up hitting a few Big Data advocates. And it is abundantly clear that Big Data arouses passion in people (or at least, as much passion as…

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3 years ago by Adestra

Three reasons why Big Data is a big load of baloney

Over the last couple of years, Big Data has been unavoidable. It’s not just big, it’s massive. If you throw a stone down the streets of London or New York, you’ve got as much a chance of hitting a big data guru as you do a social media guru. Undoubtedly, there is great power in…

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