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4 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

4 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building

4 months ago by Annabel Reeve

Voucher emails for Hospitality: being the real deal in your customers’ inboxes

We all get them. Voucher emails flood my inbox on a daily basis, competing against each other with tantalising subject lines and carefully-selected percentage savings designed to be as eye-catching as possible.  We all LOVE to dine out: it’s sociable, enjoyable, relaxing, but can also become very expensive! Restaurant brands know that and those that…

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2 years ago by Anca Staples

There’s more to suppression lists than unsubscribed email addresses

Suppression lists are fairly easy to understand, but they could be of more help than just making you compliant with the law. That’s why it’s Term of the Week this week. A suppression list is a record of email addresses that you don’t want to receive particular emails. Usually, when someone unsubscribes from your emails,…

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2 years ago by Adestra

Apple’s iPhone is number one for SMS and mobile email

Time for another dive into our device reports to see if we can find any interesting insights. Today I’ve looked into the numbers specifically around mobile email and SMS. Email Perhaps no surprises that iPhone is number 1. But by a looong way. It’s always worth keeping in mind where stats have come from. We deal…

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4 years ago by Carolyn Morgan

The digital divide between consumer and business publishers

All publishers are facing the challenge of putting their content on digital channels and working out how to generate revenues, but there are still some stark differences between consumer and business publishers, according to recent results from the 2013 Specialist Media Insights research. Business publishers lead on paid online content Almost half (43%) of business…

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