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automation

4 weeks ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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webinar-10-retail-ideas

1 month ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

2 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

2 months ago by Jennifer Watkiss

A recap of 2016’s most important email marketing trends: are you up to speed?

Email marketing has seen an explosion in popularity this year. Technological innovations have helped put email firmly back in the center of the marketing mix as marketers increasingly recognize its value – not only as a powerful digital marketing channel, but as an unparalleled source of actionable data. So what’s driving this resurgence in popularity?…

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Year in Review

3 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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abstract-robot- automation

4 months ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

4 months ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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welcome-onboarding

4 months ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning
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