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automation

6 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

1 week ago by Melanie White

Making email technology ready for the age of First-Person Marketing

Email continues to be the marketer’s workhorse. Thanks to continuing innovation, email is also a multi-trick pony enabling a variety of tactics that can up the effectiveness of campaigns. The data proves this. The Direct Marketing Association’s 2015 Response Rate Report found that email campaigns conducted with house lists achieved an ROI that was double…

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personalization

1 week ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

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personalisation

2 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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3 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

3 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

3 months ago by Jennifer Watkiss

A recap of 2016’s most important email marketing trends: are you up to speed?

Email marketing has seen an explosion in popularity this year. Technological innovations have helped put email firmly back in the center of the marketing mix as marketers increasingly recognize its value – not only as a powerful digital marketing channel, but as an unparalleled source of actionable data. So what’s driving this resurgence in popularity?…

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Year in Review

4 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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