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authenticated domain

2 years ago by Anca Staples

What is DMARC and why it changed email marketing

This week, we’re rounding up our authentication terms with DMARC, as requested by one of our readers. DMARC stands for Domain-based Message Authentication, Reporting & Conformance, and is a technical specification designed to reduce email abuse. Simply put, it helps prove that an email coming from us@ourdomain.com has really been sent by ourdomain.com. Building on…

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2 years ago by Anca Staples

A simple explanation of DNS and its role for email

As promised in the previous post, here’s a brief explanation of DNS. Even though it’s a term related to the Internet more generally, read on to see what it has to do with email. DNS stands for Domain Name System and is a protocol for exchanging data on the Internet. Imagine this process as similar…

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3 years ago by Jennifer Watkiss

Back to Basics: SPF & DKIM

Some of the most effective tools in an email marketer’s arsenal are the “set it and forget it” type. Account settings, preferences, subscription handling. Ensuring you’ve set up an authenticated (or delegated) domain as part of your email marketing system is another item on that list. I was reminded of this after seeing a post…

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