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attribution

1 month ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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customer-relationship

2 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

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mobile reporting