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approval system

3 years ago by Adestra

Streamlining your agency’s sign-off procedure

In our 2013 Email Marketing Industry Census we asked what marketers loved and hated about email. The answers from agencies highlighted “clients”, “planning” and “time”. Clearly ideas to help with client processes are welcome. Consider this response to an agency approval email: “Yes! We want to allow the management team see it before we send, but as…

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3 years ago by Adestra

What to do when things go wrong…

We all make mistakes. We’re only human after-all. Emails will go out with an incorrect subject line, the wrong link, or the wrong date. When things like this happen, it’s how you recover from it that counts. The world isn’t going to end. The thing to think about is how you can prevent these issues…

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