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1 year ago by Anca Staples

An email customer journey from the Apple Watch to the desktop

Modern marketers know the importance of optimizing emails for mobile devices, and the results that come with that. Dobbies tried it, for example, and they had an increase of 400% in their click-through rates. With the Apple Watch having started to ship on the 24th of April, we thought we’d follow an email customer journey…

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2 years ago by Adestra

Apple’s ecosystem gets most opens for Adestra clients, and desktop still beats mobile (just)

Email Client Benchmarking for April 2014 Do you know which platforms and clients your subscribers are using to open your emails? Find out with Email Client Report, one of the great reporting features in MessageFocus. Why should you care? Email Client Report gives real insights into your own campaigns. This helps you develop emails that are optimized for the…

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Desktop 41.9%, Mobile 40.3%, Webmail 17.8%

3 years ago by Jack Lester

How to be sure your email is mobile friendly

In 2013 mobile email is on pace to become bigger than ever. Are you ready? Here’s a cool stat; Christmas Day consistently has the highest number of smartphone activations around the world after we’ve sat ’round the tree and unwrapped our new tablets and smartphones. And according to “Mobile Magazine”, in 2012, over 17 Million Apple and…

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