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animated gifs

8 months ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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3 years ago by Paul Dyke

Using animated GIFs in emails

With email volumes increasing, it’s becoming more and more difficult to stand out in your customers’ inboxes. Animated GIFs may be the solution. Have your emails lacked engagement from your customers lately? Entertaining and making them take action can be difficult. You need to grab their attention right away. Animated GIFs can help because they…

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5 years ago by Adestra

DOs and DON’Ts for animated gifs

Check out the updated version of this post. A few weeks back, one of our clients – Long Tall Sally launched a very interesting email consisting mostly of animated gifs. Each of the boxes, changes with about 1 second interval showing different items from the new collection.  It certainly is very eye-catching and shows off…

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