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4 days ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

2 years ago by Adestra

Adestra announces new agency partner – World of Web

Email service provider Adestra announces a new fast-growing partner agency, World of Web (WOW). It joins Adestra’s growing global base of digital agency partners. Bedfordshire-based WOW is a full service agency, specialising in web design and is part of the digital, creative and print collective Barley House Group. Working across a mix of industries in…

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4 years ago by Adestra

Streamlining your agency’s sign-off procedure

In our 2013 Email Marketing Industry Census we asked what marketers loved and hated about email. The answers from agencies highlighted “clients”, “planning” and “time”. Clearly ideas to help with client processes are welcome. Consider this response to an agency approval email: “Yes! We want to allow the management team see it before we send, but as…

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