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6 months ago by Jefferson Davis

Marketing agencies see a bright future in email

The 2017 Email Industry Census has highlighted yet again that agencies use a more varied range of email marketing practices than their brand-marketer counterparts, which results in increased channel performance levels. Earlier this year Adestra published a paper which looked at the strategies that supply-side marketers use. It also included interviews with six email experts from…

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8 months ago by Anca Staples

What is the toughest weapon for email marketers in 2017?

The 2017 Econsultancy/Adestra Email Marketing Industry Census has just been published and it brings with it a flurry of exciting insight into our industry. And one of the heroes of this year’s report is undoubtedly personalisation. We’ve said it time and time again, today’s consumers don’t just appreciate communications that are personalised to them, they expect them.…

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8 months ago by Jefferson Davis

What is the role of email for agencies and their clients?

With email marketing ROI often quoted at £38 per £1 spent (DMA National Email Report) and 80% of agency marketers considering their return as ‘excellent’ or ‘good’ (2016 Email Industry Census), it’s not surprising to see that the agency experts we recently interviewed place great importance on it. Part of our new eGuide How agencies…

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9 months ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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9 months ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

2 years ago by Adestra

Adestra announces new agency partner – World of Web

Email service provider Adestra announces a new fast-growing partner agency, World of Web (WOW). It joins Adestra’s growing global base of digital agency partners. Bedfordshire-based WOW is a full service agency, specialising in web design and is part of the digital, creative and print collective Barley House Group. Working across a mix of industries in…

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4 years ago by Adestra

Streamlining your agency’s sign-off procedure

In our 2013 Email Marketing Industry Census we asked what marketers loved and hated about email. The answers from agencies highlighted “clients”, “planning” and “time”. Clearly ideas to help with client processes are welcome. Consider this response to an agency approval email: “Yes! We want to allow the management team see it before we send, but as…

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