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agencies

4 months ago by Jefferson Davis

Marketing agencies see a bright future in email

The 2017 Email Industry Census has highlighted yet again that agencies use a more varied range of email marketing practices than their brand-marketer counterparts, which results in increased channel performance levels. Earlier this year Adestra published a paper which looked at the strategies that supply-side marketers use. It also included interviews with six email experts from…

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4 years ago by Adestra

Streamlining your agency’s sign-off procedure

In our 2013 Email Marketing Industry Census we asked what marketers loved and hated about email. The answers from agencies highlighted “clients”, “planning” and “time”. Clearly ideas to help with client processes are welcome. Consider this response to an agency approval email: “Yes! We want to allow the management team see it before we send, but as…

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