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acquisition

5 days ago by Ryan Phelan

A search and email acquisition campaign is a big win for both

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success. Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.…

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search

1 month ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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holidays

4 months ago by Ryan Phelan

List growth strategies that will get you the acquisition that you’ve been after

One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks. This shouldn’t be a revelation (and if it is,…

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list building

5 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building

6 months ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

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Big data

1 year ago by Adestra

The role of email automation in the B2B customer acquisition process

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as organizations see it as their top focus for this year. With more relevant communications, increased customer engagement and better timing, it’s no wonder marketers want to channel their…

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Strategy