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abandoned baskets

7 months ago by Ryan Phelan

Automation update: Dust off your abandoned-cart emails

First-Person Marketers have built up a strong portfolio of marketing automation programs. Automated programs, whether transactional emails or triggered messaging, account for a large percentage of email revenue because they’re highly relevant and valuable to recipients. Automated programs also free you up for other work because they run in the background. You don’t have to…

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abandoned cart

12 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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abstract-robot- automation

1 year ago by Ryan Phelan

How incremental innovation drives steady and strategic change

I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about. Most of the marketers I’ve met are barely able to get their…

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Strategy

2 years ago by Katie Evans

Learn from retailers and make the most of abandoned basket re-targeting

The average cart abandonment rate stands at 66.8%. With this in mind, abandoned basket retargeting is a great strategy for encouraging buyers to return to their baskets and complete the purchase. This strategy has become widely used by retailers, proving very effective. However, capturing potentially lost sales needn’t be exclusive to retailers. Marketers from a broad spectrum of…

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costs-benefits-image

2 years ago by Adestra

How to create a stellar abandoned basket campaign

With nearly half of abandoned basket emails being opened, and a third of clicks leading to purchase, having an abandoned basket email in place is a no-brainer. But to have a highly converting campaign, you need a bit more than the abandoned item(s) and the cost it comes to. Especially when you put so much…

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3 years ago by Anca Staples

7 email marketing tips travel companies can implement today

Having just returned from holiday made me think about the way travel companies, be it agencies or airlines, don’t take full advantage of the power of email. So, here are some email marketing tips travel companies can use to enhance revenues using the data they have at hand about their subscribers. Travel companies’ major advantage…

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Email marketing tips travel

3 years ago by Katie Evans

Don’t let revenue slip through your fingers

Whether it’s abandoning a pair of shoes, a ticket to a concert or an online weekly shop, we have all abandoned an online purchase at some stage. This is a growing trend with over 84% of consumers abandoning their baskets or carts before checkout, resulting in companies losing a huge number of potential sales. If…

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Conversion Capture
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