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A/B testing

2 months ago by Ryan Phelan

Test something besides the damn subject line!

In many of my conversations with marketers, I’ll ask them how many parts of their programs they’re testing. Inevitably they answer, “We’re testing a lot!” “Great! What do you test?” I ask.  “The subject line. Every time!” they respond.  “Great! What else do you test?” I ask again.  “Just the subject line, but we test…

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testing

3 months ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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email

1 year ago by Ryan Phelan

Email testing: how to plan and organize your program

In my first blog post I highlighted parts of our 2015 Subject Line Analysis Report and covered some basics on email testing, including the importance of statistically valid tests, why you should be testing more than just the subject line, and the importance of reputable advice when looking for inspiration. This post will go into…

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Test tubes

1 year ago by Ryan Phelan

Getting started with email testing and subject lines

We recently published the 2015 Subject Line Analysis Report and I’m excited to share some of those results in my inaugural blog post, as well as some insights on testing email campaigns beyond just the subject line. I’ve been in the email marketing industry for 15 years, and I look forward to becoming part of…

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Ryan Phelan

1 year ago by Sophie Jenkins

Is email automation testing worth it?

Surprisingly, just 7% of marketers consider their email marketing automation campaigns as very successful according to the 2015 Email Marketing Industry Census. Yet around a third of respondents still claim it to be a focus area for 2015. If we ask ourselves why this is, our belief is that yes, email automation is increasingly popular,…

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email-automation

2 years ago by Adestra

Quick wins: 5 easy things your team should do to boost email ROI

Make sure your team is not overlooking five easy things they can to do boost email marketing ROI. The Econsultancy email marketing industry census 2013 found that marketing isn’t all about strategic improvements with a payback over many months. Here are five ways to boost your email ROI now: 1. Personalization Generic emails create a lukewarm response. Use…

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