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A/B testing

1 month ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

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iheart-love

1 month ago by Ryan Phelan

A motivational message for email marketers (and everyone else, too)

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year, everything you have scheduled through post-Christmas is already in motion. If you built some flexibility into your plan, you know how to pivot if…

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high-five

3 months ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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holiday lights

6 months ago by Ryan Phelan

Test something besides the damn subject line!

In many of my conversations with marketers, I’ll ask them how many parts of their programs they’re testing. Inevitably they answer, “We’re testing a lot!” “Great! What do you test?” I ask.  “The subject line. Every time!” they respond.  “Great! What else do you test?” I ask again.  “Just the subject line, but we test…

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testing

7 months ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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email

1 year ago by Ryan Phelan

Email testing: how to plan and organize your program

In my first blog post I highlighted parts of our 2015 Subject Line Analysis Report and covered some basics on email testing, including the importance of statistically valid tests, why you should be testing more than just the subject line, and the importance of reputable advice when looking for inspiration. This post will go into…

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Test tubes

1 year ago by Ryan Phelan

Getting started with email testing and subject lines

We recently published the 2015 Subject Line Analysis Report and I’m excited to share some of those results in my inaugural blog post, as well as some insights on testing email campaigns beyond just the subject line. I’ve been in the email marketing industry for 15 years, and I look forward to becoming part of…

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Ryan Phelan
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