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A/B testing

2 months ago by John Brandt

Three email marketing bad habits that can be easily fixed

Let’s face it. We all have bad habits, both in our personal and professional lives. We know that these habits can sometimes be damaging, that’s why we consider them bad habits. I know that having that extra slice of pizza, or that extra scoop of ice cream is not a good idea, but sometimes I…

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3 months ago by Melanie White

Should you hold off on that bunny emoji?

It’s almost Easter – and that means bunny and flower emojis sprinkled everywhere. It may seem like a no-brainer to include them in your latest email campaign, but it’s not always appropriate. And, with emojis appearing in so many subject lines, your decorated email could be less likely to get noticed. According to the latest…

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emoji bunny

4 months ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built

4 months ago by Ryan Phelan

Testing, testing … Let’s set up your email testing program

Why is your email marketing program so successful? Before you say anything, know the answer is not “Because we send a lot of email and a lot of people buy our stuff.” Don’t say that to anybody ever, because it’s wrong. The really good marketers say, “We tested a whole lot of stuff and we…

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testing

6 months ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

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iheart-love

7 months ago by Ryan Phelan

A motivational message for email marketers (and everyone else, too)

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year, everything you have scheduled through post-Christmas is already in motion. If you built some flexibility into your plan, you know how to pivot if…

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high-five

8 months ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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holiday lights

11 months ago by Ryan Phelan

Test something besides the damn subject line!

In many of my conversations with marketers, I’ll ask them how many parts of their programs they’re testing. Inevitably they answer, “We’re testing a lot!” “Great! What do you test?” I ask.  “The subject line. Every time!” they respond.  “Great! What else do you test?” I ask again.  “Just the subject line, but we test…

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testing

12 months ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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email
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