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2016 census

6 months ago by Peter Rylands

54% of marketers love their ESP but there’s room for improvement

How do companies and agencies use email service providers? Where can ESPs improve and what do marketers really think of them? Our 2016 Email Marketing Census sheds light on many different parts of the industry, including direct feedback from agencies and companies on their provider. This article has a look at what they had to say.…

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7 months ago by Anca Staples

Agencies see more success with marketing automation but companies plan to follow

With the 2016 Econsultancy/Adestra Email Marketing Census recently published, we want to help you digest it by sharing some of the most interesting stats. Last time we discussed the time spent on different email activities. For this week we’ve chosen automation, as it’s another important facet of email marketing, being cited as the top or second…

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