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Solutions for Retailers

Email Marketing for Retail

As a retailer, you know how important email marketing is in driving both online and offline sales.

Adestra’s MessageFocus can help your business profit from the ecommerce boom. We’ll ensure your emails always deliver the possible best results. Your business will benefit from advanced email technology and campaign automation. Plus you’ll enjoy unbeatable customer service.

It has been a refreshing experience since we decided to switch over to Adestra. I have always had the sneaking suspicion that our previous email suppliers weren’t as smart or able to fix problems as they purported to be, but I have found that Adestra seem to know exactly what they are talking about. dotcomgiftshop

With MessageFocus, your business can

  • automatically recover valuable abandoned basket business – with MessageFocus Conversion Capture
  • build your customer data and mailing lists – with forms and automated trigger emails
  • run effective automated welcome programmes and lifecycle series
  • launch birthday emails or purchase reminders – based on your customers’ previous purchase date
  • automate your email campaigns  – pulling content from your website for up-selling, cross-selling and relevant product updates

Integrating your data and emails with your ecommerce site is also easy. We offer your business:

  • a powerful transactional API
  • CRM integration
  • web analytics integration

We know that email marketing is the most effective way to attract, convert and retain your customers. But don’t take our word for it. 75% of retailers in a recent study agreed. They rated email marketing “excellent” or “good” for delivering great ROI*. Isn’t it time your business took full advantage of what’s on offer?

*Econsultancy and Adestra Email Census 2012

3 weeks ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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3 weeks ago by Anca Staples

Chart of the Week: Charities and Non-Profits lead the way for email ROI

This week’s juicy figure comes from our 2016 Email Industry Report – Key Sector Census and it highlights the steady progress that Charities, Government and Not-For-Profit companies have made over the last three years when it comes to squeezing as much as possible from email. And it’s not just ROI they’ve improved, companies in this…

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3 months ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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