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Solutions for Retailers

Email Marketing for Retail

As a retailer, you know how important email marketing is in driving both online and offline sales.

Adestra’s MessageFocus can help your business profit from the ecommerce boom. We’ll ensure your emails always deliver the possible best results. Your business will benefit from advanced email technology and campaign automation. Plus you’ll enjoy unbeatable customer service.

It has been a refreshing experience since we decided to switch over to Adestra. I have always had the sneaking suspicion that our previous email suppliers weren’t as smart or able to fix problems as they purported to be, but I have found that Adestra seem to know exactly what they are talking about. dotcomgiftshop

With MessageFocus, your business can

  • automatically recover valuable abandoned basket business – with MessageFocus Conversion Capture
  • build your customer data and mailing lists – with forms and automated trigger emails
  • run effective automated welcome programmes and lifecycle series
  • launch birthday emails or purchase reminders – based on your customers’ previous purchase date
  • automate your email campaigns  – pulling content from your website for up-selling, cross-selling and relevant product updates

Integrating your data and emails with your ecommerce site is also easy. We offer your business:

  • a powerful transactional API
  • CRM integration
  • web analytics integration

We know that email marketing is the most effective way to attract, convert and retain your customers. But don’t take our word for it. 75% of retailers in a recent study agreed. They rated email marketing “excellent” or “good” for delivering great ROI*. Isn’t it time your business took full advantage of what’s on offer?

*Econsultancy and Adestra Email Census 2012

5 days ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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3 weeks ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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4 weeks ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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