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Solutions for Retailers

Email Marketing for Retail

As a retailer, you know how important email marketing is in driving both online and offline sales.

Adestra’s MessageFocus can help your business profit from the ecommerce boom. We’ll ensure your emails always deliver the possible best results. Your business will benefit from advanced email technology and campaign automation. Plus you’ll enjoy unbeatable customer service.

It has been a refreshing experience since we decided to switch over to Adestra. I have always had the sneaking suspicion that our previous email suppliers weren’t as smart or able to fix problems as they purported to be, but I have found that Adestra seem to know exactly what they are talking about. dotcomgiftshop

With MessageFocus, your business can

  • automatically recover valuable abandoned basket business – with MessageFocus Conversion Capture
  • build your customer data and mailing lists – with forms and automated trigger emails
  • run effective automated welcome programmes and lifecycle series
  • launch birthday emails or purchase reminders – based on your customers’ previous purchase date
  • automate your email campaigns  – pulling content from your website for up-selling, cross-selling and relevant product updates

Integrating your data and emails with your ecommerce site is also easy. We offer your business:

  • a powerful transactional API
  • CRM integration
  • web analytics integration

We know that email marketing is the most effective way to attract, convert and retain your customers. But don’t take our word for it. 75% of retailers in a recent study agreed. They rated email marketing “excellent” or “good” for delivering great ROI*. Isn’t it time your business took full advantage of what’s on offer?

*Econsultancy and Adestra Email Census 2012

1 week ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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2 weeks ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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