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Solutions for Retailers

Email Marketing for Retail

As a retailer, you know how important email marketing is in driving both online and offline sales.

Adestra’s MessageFocus can help your business profit from the ecommerce boom. We’ll ensure your emails always deliver the possible best results. Your business will benefit from advanced email technology and campaign automation. Plus you’ll enjoy unbeatable customer service.

It has been a refreshing experience since we decided to switch over to Adestra. I have always had the sneaking suspicion that our previous email suppliers weren’t as smart or able to fix problems as they purported to be, but I have found that Adestra seem to know exactly what they are talking about. dotcomgiftshop

With MessageFocus, your business can

  • automatically recover valuable abandoned basket business – with MessageFocus Conversion Capture
  • build your customer data and mailing lists – with forms and automated trigger emails
  • run effective automated welcome programmes and lifecycle series
  • launch birthday emails or purchase reminders – based on your customers’ previous purchase date
  • automate your email campaigns  - pulling content from your website for up-selling, cross-selling and relevant product updates

Integrating your data and emails with your ecommerce site is also easy. We offer your business:

  • a powerful transactional API
  • CRM integration
  • web analytics integration

We know that email marketing is the most effective way to attract, convert and retain your customers. But don’t take our word for it. 75% of retailers in a recent study agreed. They rated email marketing “excellent” or “good” for delivering great ROI*. Isn’t it time your business took full advantage of what’s on offer?

*Econsultancy and Adestra Email Census 2012

5 months ago by Steve Denner

5 tips for mobile friendly email design that sells

Gone are the days of a one-size-fits-all approach to your email marketing templates. mCommerce: That’s mobile and tablet commerce to you and me. mCommerce is not just on the rise, it’s transforming the spending habits of a generation. As an eCommerce manager it’s vital to understand this rapidly growing window of marketing opportunity. Tablet and…

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1 year ago by Adestra

Email Conversion Optimisation at Internet Retailing Expo

It was a freezing cold day at the NEC at the UK’s number one event for online and multi-channel retailers. Last week, I presented a workshop at Internet Retailing Expo 2013. The Adestra presentation was about “Email Conversion Optimisation”. You can download the presentation slides here, but first here are my key takeaways. 1. Getting…

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1 year ago by Adestra

Adestra launch Conversion Capture at Internet Retailing Expo 2013

Considering email automation? 56% of retailers say top ROI comes from abandoned baskets Email marketing is an ideal channel for automation, freeing up time and resources for management and strategic functions – such as planning, optimisation, analytics and data cleansing. Yet only 19% of retailers have an automated abandoned basket recovery system, one of the…

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