Strategic Services
Adestra’s Email marketing expertise is not only underpinned by technological innovation but is also powered by our consultancy. When we work with you on a strategic project, you’ll be working with industry experts whose metric for the success of your project will be the same as your own – the delivery of results.
Our strategic consultants
We’ve not yet found two campaigns to be the same. We’ve helped clients of all sizes improve their email marketing. Our consultants don’t simply reproduce things that have worked in the past, they look to exceed expectations with strategies that are tailored to individual client requirements. Adestra’s consultants are active members of the email marketing community, regularly presenting at industry events, hosting training sessions and sharing best practice. Our aim is to ensure that our clients receive the highest quality and most ‘market-relevant’ consultancy from Adestra. Adestra’s consultancy team knows our technology inside out and provides quick and structured solutions to clients.
Our consultancy packages
Our strategic consultancy is delivered in packages to make it simple. These packages work as part of your business, blending our strategic advice with your marketing methodology.
- Deliverability audit – Adestra will analyse the content of your past email campaigns and deploy Return Path’s deliverability tools. The result will be a strategic plan that will recommend measures that will improve your deliverability.
- Email design best practice – Adestra will examine your layout, code and the copy in three of your email campaigns. They will deliver a best-practice plan to improve your ability to increase recipient interaction with your emails.
- Testing strategy – Adestra will create a testing programme for your email marketing activity based on an analysis of your previous projects against current best practice and barriers to success. This will provide a testing strategy that can be implemented over a 12 month period.
- Data best practice and hygiene strategy – Adestra will look at your data and collection paths in detail to determine the integrity of your current assets. This results in a situational analysis and strategic plan for both short and long term improvement.
- Automation strategy – Adestra consultants will work with you to scope out the feasibility and predicted return on investment of your automated email programmes. They then suggest a strategy for delivering the best results.
Download our strategic services brochure here >
If you have a project you feel isn’t covered by our traditional packages, get in touch. We also create individual programmes based on what clients really need.
