White Papers
As an established email marketing business, we have collected a wealth of experience to share with the industry.
To help our clients and those looking to deliver results for their email marketing, Adestra’s consultants and business leaders frequently produce White Papers, which we make available here. If you’re looking for detailed information on best practice, industry perspective and strategic direction this is a great place to start.
Best Practice Data Collection for Marketers
The quality of your customer data and your organisation’s reputation for integrity depends on its collection at source. This White Paper provides direction on maintaining best practice data collection techniques. It contains 15 tips to help you stream line your sign up process and looks in detail at the issues affecting quality data collection via online forms.
Best Practice Email Design for Marketers
Email design is as important as content when it comes to deliverability. If you’re responsible for creating the look and feel of your campaigns and want to improve your success rate, this White Paper will help you sharpen your strategy. It looks at 30 of the most important factors you should consider to create email layouts that increase email response rates.
Best Practice Email Design for Coders
The Adestra and Econsultancy Email Marketing Industry census revealed that one third of companies believe that their lack of skills is holding them back from email marketing success. Overcoming technical challenges can be the key to success. This White Paper covers how to best code your HTML for the purposes of email. The five-step process gives coders a framework for creating email design that delivers results and 30 tips for continued success.