In the fast-changing world of digital marketing, keeping on top of latest changes and ideas is a must. Adestra offer regular webinars to keep you up-to-date with the latest industry news, updates and tricks to take your marketing to the next level.
Currently available archived webinars:
Changes in EU Data Protection Regulations and the Impact on your Email Marketing
In this webinar, Antony Humphreys discusses the current EU Data Protection regulations, the predicted changes and when these are expected to occur. He also shared advice on how you can best prepare for them from an email marketing perspective, to make sure you don’t breach the legislation.
Relevance with a Purpose: Making Your Data Work For You (and Not The Other Way Around)
In this webinar, email marketing veterans Skip O’Neill and Manny Ju discuss the importance of relevant content within emails, and how purchasing power can be increased by using a simple payment system, minimizing effort for the consumer.
Driving email automation ROI with triggered emails
In this webinar, we explore ways to make your data work harder, without causing any strain on your resources. We share examples of successful lifecycle, and triggered programs. You’ll learn how to take the first steps in making your email marketing automation dreams a reality.
2015 Email Marketing Industry Census – The Results
Adestra’s Jen Watkiss and Econsultancy’s Linus Gregoriadis present the findings of the 2015 Email Marketing Industry Census, in a discussion of areas like mobile, automation, best practice and budgets.
Email and Content Marketing – Delivering Results
Grant Johnson, VP of Strategy at ClickMail and Brian Steacy, Regional Director at Adestra, look at using these two key marketing tactics and explain how they can form the basis of a successful marketing program.
Social Media and Email – Maximizing your Impact
In this webinar we explore how you can use email marketing and social media together to reach your audience, and enhance the impact of your message. By making your data work harder, you can improve targeting and maximize your chances of success.
Taking Mobile Email to the Next Level in 2015
In 2014 the rise of mobile usage grew to the point that almost half of emails are now opened on a mobile device. In this webinar Katie Evans, one of Adestra’s email marketing experts, will share some more mobile stats from last year, and discuss the implications.
Successful Holiday Email Marketing
In this webinar we’ll give you some actionable advice to use in your campaigns right now, as well as help with your planning for next year. Not only for Christmas, but other public holidays as well. There may well also be some terrible Christmas-related puns. You have been warned.
Taking your First Steps with Marketing Automation
Let’s narrow the gap between ambition and execution. In this webinar, you’ll learn how to take the first steps in making your marketing technology dreams a reality.
Email Marketing for Event Marketers
This informative session, designed to specifically address the needs of event marketers, will give you:
- Practical tips to shape your email strategy
- Insight into the subject line keywords that drive open rates
- The secret power of Geo Tracking
- Optimisation and design for all devices
- Using the broader marketing mix to boost your email campaign’s effectiveness
Geek Speak: How to Talk to IT for Better Email Marketing
In this webinar, Jen Watkiss will de-mystify the IT jargon and share some of her top tips. She’ll give advice on how your marketing team can have a more productive relationship with IT. The results will give you more insight into improving your email deliverability.
When Email Marketing Meets Design Theory
Paul Dyke is an experienced email designer who works in Adestra’s Professional Services team. In this webinar he talks about the design process, shows some great email design examples, and discusses the latest and future trends.
Email Marketing Census 2014 – The Results
Adestra’s Jen Watkiss and Steve Denner, and Econsultancy’s Linus Gregoriadis pick out some highlights from the 2014 Email Marketing Industry Census.
7 Super Exciting Predictions for Boring Old Email Marketing in 2014
Parry Malm gives his big 7 predictions for email marketing in 2014, covering trends for marketers, technologists and ESPs.
In this webinar, Parry Malm explains what an email Welcome Program is, why they matter, and the best time to send them.
So you think email’s dead? Think again.
In this webinar, Parry Malm and LiveIntent’s Dave Hendricks discuss the death of email, and why it’s still very much alive. They also explain how to use custom audiences in your marketing programme.
2013 Subject Line Analysis Report
In this webinar, Parry Malm discusses the findings from the 2013 Subject Line Analysis Report, and based on the report offers some key advice for your email marketing programme.
To access our webinar archive, complete the form below: