In the fast-changing world of digital marketing, keeping on top of latest changes and ideas is a must. Adestra offer regular webinars to keep you up-to-date with the latest industry news, updates and tricks to take your marketing to the next level.
Check back soon for our next webinar.
Currently available archived webinars:
Improving Engagement 2018: 15 questions to assess your readiness
Dr Dave Chaffey, co-author of our latest engagement report in collaboration with Smart Insights, talks through his findings and practical tips to get your audiences engaged in 2018.
Shake to reveal: interactive marketing for holiday campaigns
Join Jacques Prothon, ODICCI’s CEO and founder, as he introduces a variety of fun, smart, and intuitive interactive modules available to marketers in time for the holiday season. Jacques is joined by Adestra’s Liz Smith, Head of Marketing & Partnerships, and Claire Barnes, Content & PR Manager.
Not your typical webinar: Coffee Talk with guest speaker, Forrester’s Shar VanBoskirk
Ready for a different kind of webinar? Listen to industry experts in this “podcast like” conversation about the email industry and the struggle to innovate with advice for CMO’s across the digital landscape.
The pain points of personalization and how to fix them
Personalization is THE hottest marketing topic of 2017, but for many marketers it remains a dream rather than a reality. You don’t need to take the plunge to use more personalization on your own and neither do you need to implement everything from day one.
How to segment your way to excellent ROI
Despite being one of the oldest tactics in the marketing book, segmentation is still not as widely used as you might think. Whether you’re just thinking of getting started with it, or you’re looking for more advanced strategies, we’ve put together an in-depth session to help you make segmentation part of your day-to-day activities.
10 simple steps to make charity supporters feel loved
In an era of digital distraction, charities must show their supporters some love to keep them engaged with their cause. Email can be a great channel for this, but good old batch-and-blast no longer rises to the challenge.
2017 Email Marketing Industry Census – The Results
Adestra and Econsultancy present the eleventh edition of the Email Industry Census. Based on a survey of over 1,200 company and supply-side marketers from across sectors, this annual report has become a definitive study into the email industry’s evolution.
What is the value of design in email marketing?
We know beautifully designed things are more appealing, but what is the process for designing an email template that succeeds in this way? Join Adestra’s Design Lead Paul Dyke who will be sharing his approach for creating successful email templates using design theory.
How automation can lead the way to First-Person Marketing
There are so many ways in which automation can help you drive better email marketing performance. But when it comes to focusing your efforts, First-Person Marketing should be your guiding light. By always keeping your customers front of mind when you design automated journeys, it won’t be long before you start reaping the rewards.
7 email marketing trends & predictions for 2017
We joined forces across the pond to bring you some trends and predictions that we think will shape 2017, including ‘Understanding Your Big Data’, ‘Personalization & Segmentation’, ‘Taking Automation to the Next Level’, ‘Interactive Emails’ and more!
New Year, New You! How to make your email marketing successful in 2017
Join us to hear some tips and tricks to help B2B marketers make the most out of their email marketing in 2017. Discover how to use content to your advantage, what to automate and what to send ad-hoc, tips from to steal from B2C, how to obtain more from your database – re-targeting, segmentation, first-person marketing and much more!
What are today’s marketers achieving with personalisation? – The Results
Join us for an exciting discussion of the results of the report ‘The State of Digital Personalisation in 2016’ and find out the effect of personalisation on email KPIs, how channels across the marketing mix are used for personalisation, the impact of GDPR on personalisation and much more!
Real Data Insight To Turn This Holiday Season Into the Best One Yet
This year we’re letting the data do the talking, sharing in-depth insight from last year’s email marketing performance. Anna Wilson and Jefferson Davis will analyse, discuss the data and share advice and examples to help you make this retail holiday season a stunning success.
What can NOT making a profit teach us? – Lessons for us all from the non-profit industry
Join Ryan Phelan, VP of Marketing Insights and Tristam Jones, Head of Account Management, in this energetic and worldwide discussion on the learnings from the non-profit space.
Sector by sector, how does your email marketing stack up?
Which is the best sector for email marketing? Which gets the highest ROI, how successful are different sectors with mobile and automation, and what are they focusing on in the near future? Watch this session full of insight for the answers.
10 email ideas retailers can use to boost results and drive revenue
We’re sharing 10 ideas to help retailers add value and impress their customers. From the simplest to more complicated but highly rewarding tactics, applying them can ultimately help you boost the bottom line.
2016 Email Marketing Industry Census – The Results
Adestra and Econsultancy present the tenth anniversary edition of the Email Marketing Industry Census. We’re sharing industry insight covering topics like mobile, automation, personalization, data and the future of the channel.
Designing unbreakable emails for the inbox of the future
When it comes to designing for the inbox of the future, the designers will have the know-how, but the marketers will do the day-to-day heavy lifting. We’ve put two of our own experts from the two camps to discuss their challenges and solutions. Also, don’t miss a preview of our new Email Editor!
Spring clean your data practices to freshen up your results
Our deliverability expert Anton and Key Account Manager Antony are here to help you keep on top of data collection and management best practices and to give you an update on what is expected from the pending EU Regulations.
The insider’s guide to MarketingSherpa Summit 2016
Coming to MarketingSherpa Summit 2016 in Las Vegas for the first time or maybe you’re a pro, it’s important to have the tools and strategy to maximize your time at the industry’s first conference of the year. Join 4 industry leaders that have attended for years give you the insider tips and tricks!
7 Email Marketing Trends & Predictions for 2016
We’re here to sift through the many predictions being made and highlight what will actually help you achieve your marketing goals, delight your subscribers and ultimately increase revenue.
4 Simple Rules for Designing Better Emails
Join our Head of Digital Design, Rob Pellow, as he shares some simple rules to use that will open the door to experimentation, innovation and beautiful emails. Using examples from many sectors, he showed you what’s possible, what you should avoid and answered a myriad of questions from the audience.
All I want for Christmas is…Great ROI from email marketing this holiday season
In this webinar Liz Smith and Al Keck will help you make the best of the season and achieve fantastic results with lessons from last year, tips, tricks and examples.
Email Marketing for Publishing and Media Marketers
In this webinar Jenna Lovell and Anca Nicolaescu specifically address the needs of publishing and media marketers, covering tips, tricks, strategies and plenty of examples.
2015 Subject Line Report Webinar: Improve your subject lines like never before
In this webinar Katie Evans and Anca Nicolaescu discuss the findings of the 2015 Subject Line Analysis Report, and share real insight to help you formulate the best performing subject lines. The report is based on more than 3 billion emails, and highlighting over 300 keywords across four industries: retail & B2C, conference & events, media & publishing, and B2B.
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