Drive acquisition with email and social media

Drive acquisition with email and social media from Adestra on Vimeo.

Drive acquisition with email and social media

Duration: 30 minutes
Social media is a great awareness and engagement tool but how do you qualify or acquire those leads? This webinar will show you a warts-and-all approach to maximising your return on social media investment by using email to tie all your efforts together.

What you will learn:

1. The fallacy of activism – what does a “like” or a “follow” actually mean?
2. The realities of ownership – are you the master of your destiny?
3. The importance of integration – why you need a data acquisition funnel.
4. The methodology of ROI – how you can measure the value of social media.

Presenter: Parry Malm
The webinar will be led by Account Director Parry Malm, our resident social media expert: