Archived Webinars
Below you will find a list of monthly webinars that have taken place. Click on the title to be taken to the synopsis and the link to access each.
April 2012: The art of conversation – encouraging your email addresses to spread your message >
March 2012: Lighting the way for the email marketing industry in 2012 >
February 2012: The power of SMS as a marketing channel >
January 2012: Placing email data security at the forefront >
November 2011: Drive engagement with email and content automation >
October 2011: Drive acquisition with email and social media >
The art of conversation – encouraging your email addresses to spread your message
45 minutes
Gone are the days of ‘spray and pray’. Marketers need to know the value of talking to their customers rather than at them. Dialogue beats monologue every time and your customers are your greatest advocates. Email is not passive – it is an active experience about sharing.
In this webinar we’ll cover how you should be creating content that can go viral and bring you new customers. We’ve also got Adestra client James Lewis from Celtic Manor joining us to talk through how they acquired 1901 new subscribers from an email campaign that went viral.
What you will learn:
1. Create conversation – Speak intelligently to your customers rather than at them.
2. Create advocates – Turn your customers into your cheerleaders.
3. Create simplicity – Making sure your communications plan is working for you and not the other way around.
4. Create simplicity – Making sure your communications plan is working for you and not the other way around.
A Think series special feature:
Lighting the way for the email marketing
industry in 2012
The Adestra & Econsultancy Email Marketing Industry Census 2012
The Adestra and Econsultancy Email Marketing Census results are hot off the press. Email marketing has consistently come out on top as one of the most valuable channels for ROI, but are all marketers making the most of the channel? Join us for our webinar and gain a unique insight into the email marketing industry and how you need to adapt in 2012 to stay ahead of the game.
What you will learn:
1. The top line results and where email marketing is as an industry.
2. Overcoming the challenges that stop marketers from achieving their email strategies.
3. The key database maintenance strategies being used by market leaders.
4. How email marketers are benefiting from automation, in terms of both time and money.
5. Maximising ROI by creating balance between load & blast vs targeted emails.
The Agenda:
The power of SMS as a marketing channel
Duration: 30 minutes
Right now, how far away from you is your mobile? How many times have you looked at your mobile in the past hour? And lastly, when you receive a message do you open it there and then? My guess as to your answer to each of these questions is: within a metre, at least once and you usually open any text messages as soon as you hear them come through.
The point to be made here is that SMS is a very powerful tool where brand and message visibility is concerned. Marketers everywhere need to be aware of how they can utilise SMS to their advantage.
What you will learn:
1. The different types of SMS Marketing – It is not only an outbound channel.
2. How to ensure the visibility rate matches the response rate.
3. The benefit of SMS as part of a multi-channel marketing campaign
Presenter: Jenna Lovell
Placing email data security at the forefront
Duration: 30 minutes
Data is the lifeblood of all who engage in email marketing. For most, concentrating on utilising this data most effectively is the main concern. With the increasing number of data breaches and the changing ways in which criminals are attempting to steal this information the safety of your data must become a primary issue.
What you will learn:
1. What is at risk? – What you stand to lose.
2. How is data stolen? – The most common route explored.
3. Whose problem is it? – Is the IT department purely responsible?
4. How do you minimise risks? – A look at ways to reduce the risk of a breach.
Presenter: Steve Denner
Drive engagement with email and content automation
Duration: 30 minutes
Being in the right place at the right time with right content is key to marketing success. With the many demands on our time, creating email perfection can seem impossible. In this webinar you’ll learn that with a little strategy, the right technology and help from the experts, you can take advantage of automation strategies to save you time and most importantly, improve results and ROI.
What you will learn:
1. Start with a strategy – What you need to get started.
2. Send emails at the right time – How to automate the delivery of your emails to improve response and engagement.
3. Send the right content – What you can do to save you time when creating your emails and deliver relevant content to your recipients.
4. Multi-channel automation – Find out how integrating your automation can improve your ROI.
Presenter: Rob Hunter
The webinar will be led by Group Account Director, Rob Hunter:
Drive acquisition with email and social media
Duration: 30 minutes
Social media is a great awareness and engagement tool but how do you qualify or acquire those leads? This webinar will show you a warts-and-all approach to maximising your return on social media investment by using email to tie all your efforts together.
What you will learn:
1. The fallacy of activism – what does a “like” or a “follow” actually mean?
2. The realities of ownership – are you the master of your destiny?
3. The importance of integration – why you need a data acquisition funnel.
4. The methodology of ROI – how you can measure the value of social media.
Presenter: Parry Malm
The webinar will be led by Account Director Parry Malm, our resident social media expert:
