Reports
The email marketing sector develops rapidly. Trends, best practice, technological advancements and experience gained from successful campaigns drive forward the industry’s progression and continuous improvement.
Email Marketing Industry Census 2012
The largest annual survey of email marketers in the UK, the Email Marketing Industry Census produced by Econsultancy and sponsored by Adestra, highlights important areas that are neglected in making the email marketing channel produce better results and raise revenues.
UK Publishing Email Benchmarking Survey
This new survey, in association with the PPA, shows UK publishers can improve email marketing response rates and ROI by concentrating their efforts on automation, social media and mobile.