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What are today’s marketers doing with personalisation?

When opportunities to personalise exist, customers expect to see the information they provide in the communications they receive. But are marketers doing enough with personalisation? Are they seeing any benefits? And is GDPR going to affect their ability to use personalisation? We condensed the results from our report in collaboration with the IDMThe State of Digital Personalisation in 2016 in the infographic below:

digital-personalisation-infographic-web-lr