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10 reasons why 2017 is the year of First-Person Marketing

The 11th edition of the Email Marketing Industry Census takes the pulse of the complex digital marketing landscape and what role email plays in this context. The results of the 2017 report show that marketers have a lot of work to do, but the most successful are on the path to First-Person Marketing. This customer-centric approach to email marketing brings together four fundamentals: personalization, automation, integration and optimization.

2017 Email Census Infographic Web US