The State of Digital Personalisation in 2016
As today’s marketers are under increasing pressure to capture the attention of an ever more demanding audience, we wanted to focus the study specifically on the use and effects of personalisation in email and across the marketing mix.
In collaboration with the IDM, this report delves into three areas:
- Email Marketing and Personalisation
- Marketing Channels and Personalisation
- Data Management Practices in Email Marketing
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