2016 Email List Strategies for Success
Email is the dominant marketing channel for both business-to-business (B2B) and business-to-consumer (B2C) marketers. But successful marketing via email depends on having an email list full of good quality addresses.
This report represents the opinions of marketers who are successful in overcoming barriers to achieve email list strategy goals. You will learn winning strategies used by both B2B and B2C colleagues. Having both perspectives in a single document is important, because we believe strongly that each side of the field can learn from the other.
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